Virexo Labs
We build subscription mobile apps and the growth engine behind them: product, creative and paid acquisition under one roof.
A small studio that treats distribution as part of the product, not an afterthought.
Most apps don't fail on code. They fail because nobody can buy users for less than those users pay back. We build both sides at once.
Every idea starts as a test: a landing page, a paywall and a small paid budget. Ideas that convert get built. Apps that pay back get scaled.
- Product#01Native iOS apps, paywalls, analytics
- Growth#02Paid acquisition across Meta, TikTok, Google and ad networks
- Creative#03AI-assisted ad production and angle research
Product(3)
Small, focused apps that solve one problem well and are honest about what they charge for.
Let's talk-
Native iOS apps
SwiftUI apps with on-device processing, built small and shipped fast. Scope stays capped until the market proves it wants more.
-
Paywalls and pricing
Subscription paywalls, trials and price points tested as hard as the ads that lead to them.
-
Analytics and attribution
AppsFlyer, SKAdNetwork and server-side events wired in from day one, so every decision runs on cohort data.
Growth(3)
Budget follows payback. Spend goes up only in steps the unit economics can absorb.
-
Paid acquisition
Meta, TikTok, Google App Campaigns and in-app networks such as AppLovin, Unity and Mintegral.
-
Unit economics
CAC, LTV and payback by cohort, with ROAS read at D7, D30 and D90 rather than day by day.
-
Demand validation
Landing-and-paywall smoke tests with real paid traffic before a line of product code is written.
Creative(2)
The ad is where performance comes from. We make a lot of them and keep track of why each one won.
-
AI creative production
Concepts rendered from code and generative video, so test volume never waits on design capacity.
-
Creative intelligence
Competitors' longest-running ads, classified by angle. Briefs start from what the market already pays for.
How a product gets made
Each stage has a number it must hit before the next one gets money. That keeps budgets small until there is evidence to spend against.
-
001
Validate
A landing page and paywall with a small paid budget behind them. We measure who reaches checkout, not who says they would.
Typically1–2 weeks -
002
Build
The smallest version that delivers the promise from the ad. Paywall, analytics and attribution ship in the first build, not later.
Typically2–4 weeks -
003
Launch
A first wave of creative angles across formats and networks. The angle that holds both cost per install and trial rate gets the next brief.
Firstcohorts -
004
Scale
Budget raised against measured payback, then new geos and channels once an angle holds. Then the next product reuses the same engine.
Driven bypayback
Stay in touch
For partnerships, investment or press, write to ceo@virexolabs.co.